Print Media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers, and prospects. Printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images, and texture that help to establish brand recognition.

Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are used for a single purpose, the benefits of print media extend farther than most people think. A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.